Evaluation

Nosa evaluation

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Magazine Advert:

Digipak:

Ancillary product: Album cover

Ancillary products: Album cover

The album was released in 2009. The cover of the album relates closely to the type of music being played on the cd which is a unique electronical sound that is often said to be different from all others and in a way newer as well. The main image itself is a zeppelin plane on it which was somethinh that was a new type of plane and unique when it first came out. Later on other planed started to copy the zeppelin, this is perhaps a statement being made by The Prodigy that their music is often inspirational and duplicated due to its uniqueness and quality. The title "Invaders must die" matches the zeppelin which was an airship used in combat.

Class feedback on my music video:

*Remove the Tom Cruise Risky Business clips as you don’t have permission for it, and will probably not be able to get permission for it.

*The editing isn’t clear as to what you’re trying to get across. The shots changes are too random.

*There should be an establishing shot at the beginning, it starts too quickly.

*Make the ending fade away while adding a fading sound to the music to get the better effect to the ending and not just end so suddenly.

*Make it brighter, it is at some points extremely hard to see different scenes.

My Response to the feedback:

In my improved music video, I will remove the Tom Cruise Risky Business clips and replace them with clips of me dancing while still using it those clips as inspiration as well as helping to make the editing have more meaning.

To make the editing have more meaning I will need to tie-in from me dancing at home to dancing on the stage. The message I was trying to get across was that my character was imagining dancing on the stage while dancing at home. To better show this, I will need to some more clips of my character doing the same dance moves as he is doing on the stage and dissolve from one scene to another to get the transition better.
At the very beginning, I have decided to add a shot where my character is thinking while looking up to look like he is reminiscing or imagining. The camera will zoom on him and then dissolve into the dancing on stage to help make it look like he is imagining throughout the entire video.

I originally had an establishing shot on my music video but this shot had errors on it so I couldn’t use it for my first draft. On my improved version I will add an establishing shot of my bedroom.

The final two suggestions are easy to do so I will just a fading sound to the end and remove the final shot of me being over the top and make the shots brighter like most dance music videos would be. 

The work done in the past two weeks

As you've noticed I have been absent in my blogging for a while and I will be absent for the upcoming couple of weeks doing work on adobe premier for my music video. Here are some of the things that I've been doing since I last blogged.

For my music video I had some shots which were filmed before hand of me by a separate party. In order to use these shots without copyright issues, I needed permission to use those shots. 

Here are the screen shots of me asking for permission to use these shots from the AVP(Advanced Video Productions) company.

(Click to read in larger scale)

This is their response to me.

(Click to read in larger scale)

With this now I can freely use these shots but I will still ultimately limit the amount of them I use and the length of time these shots take up so as to have a lot of shots that I filmed with my own camera.

Concept of my artist

I want my Artist to be like the a dance act that doesn't star in his own album covers or music videos. He gets people to be actors or models for these things. This is why for my album cover, I don't have a person as the image, in stead I went for the sky with the artist name Beat Chaser represent the sun, and the album title "Happy Lazy Days" representing the pot of gold at the end of the rainbow.

High angle shot

The high angle shot comes at a perfect time on the video. This is where the character starts to sing and dance along to the music and words. The point where he is at his freest. The chorus "Your body dancing to the rhythm" kicks in on the song which is what my character sings.

Original Magazine advert

Digipak mock up

The brown part of the tray of the digipak is there to match the colour of the pillow whist the dark red part of the tray matches the bed sheet. The content of the tray is just reviews because I felt for the mock up I should not go into such detailed things as booklets, or a collection of photos e.t.c

Again the brown matches the colour of the pillow. The content of the track list is at the side on the back because I am keeping a theme of writing being on the side from the front to the back. Also I have a theme of the extra writing on the digipak (everything else but the title) to be in silver as well. This is because it stands out with the brown and dark red but doesn't take away attention from the bright and bold yellow on the font of the title "Happy Lazy Days".

                             

The red on the inlay is part of  theme of red to match the bed sheet. The yellow on the title is to create a happy feel as well as to make the title stand out well.

Research into similar products: Music Videos

This is the Basshunter track "Now your'e gone". 

This track is similar to mine not because of the full  plot of the video, however there are parts to the video that are similar. It is more because of the type of song. The genre of song is similar to mine because like mine, it has a European sound to it and there aren't very many words. 

The lyrics to the song are the chorus song through in an anthemic way with the rest of the track being the dance instrumental similar to my song "Be Free" where the lyrics are also only the chorus.

There are parts of the plot which share the similar theme to my video. The characters in the video(Especially the girl) are trying to get back on their feet after a break-up in their relationship and because of this, they've both decided to be free for the night and let go of all the stress of their relationship.

The choice of colour for the costumes are very showy and bright. Bright colours are in a way a symbol of freedom as in wearing whatever shiny and colourful outfit you want instead of the same depressing grey or black for the entire outfit.

Research into similar products: Music Videos

This is the Basshunter track "All I ever wanted" The song much like the "Now your'e gone" is similar to mine because of the track more so than the video. The track consists of the chorus being song in an anthemic way with most of the track consisting of lyrics. Much like mine.

The song has a European dance floor sound and it is one that is a club dance classic. My song also has a European club dance sound to it as well.

Throughout most of this video, particularly at the very start, the narrative of the on screen story is directly linked with the lyrics being sung. For example, we see a girl looking at and holding pictures of her ex boyfriend, whilst the lyrics at that moment are “pictures on the wall”. This clearly reinforces what the lyrics are trying to say, and the negative emotions that they are portraying. Within this narrative, there is no lip syncing to the music, meaning the story relies on the sound of the beat and lyrics along with the acting along. 

The editing of this music video is linked as well with the beat of the music, generally, as the beat speeds up, as does the speed of the editing. So in this case, it begins slow, speeds up, slows down again, speeds up for the club scene, and then slows does to a fade for the ending.

There are a lot of close up shots of girls holding each other and dancing, highlighting their youngish age, but also the role of women in a lot of these ‘dance’ music videos. At this stage, where they are dancing together, they are not adding anything to the storyline, they seem to be used for their attractiveness, which seems to be the norm in a lot of dance videos.

This video is a good similar product because it is the same genre as my song and I like how the editing links with the instrumental. For my music video I will want to use this as inspiration, for example if a section of it is louder, then I will use shots that have more aggressive dancing than others.

Research into similar products

This is the video of the Lady Gaga song Just dance from her album The Fame. The song is about dancing and being free due to being intoxicated at a club. 

This is at first different to my idea of a video because in my video my character is choosing not to go to a club. However the lyrics of "Just dance, gonna be okay" still show an idea of being free. Also is the part of the video where the scenes show various people kissing, and then it goes to Lady Gaga turning down someone so she can carry on dancing. This fits in to my video idea of not doing what other people are doing.

In the video she is wearing a bright coloured top to bring attention to herself. In my video my character will be wearing a bright red and white jacket which looks good on while dancing in a modern urban style.

Most of the shots in this video ware central frame shots. This is used as it not only shows the characters in the video dancing using the objects around them.

My new Storyboards

Research into similar products

This is the David Guetta song featuring Usher called Without You. This is similar to my song because it is of a similar Pop-Dance genre. It is also similar in that the lyrics are very limited to a few lines and a repitition of "Without You".

The video shows Usher on his own singing during the bits of the song that are low in volume and match the lyrics of "I will never be the same withouth you". He sings this during the quieter parts of the song to show he is emotionally hurt from a break up.

During the choruses he is performing in front of a large, partying crowd. The beat is louder and more instrumentals are added in to the chorus. The partying croud and heavy atmosphere help to showcase the difference from Usher's sadness to him going all out partying with the croud.

New Narrative

At the start of the video my character receives a text from a friend that talks about going on a night out with them. This is something that my character thinks a little about a decision. He then opens his wardrobe and looks through potential clothes to wear. He spots his red jacket and then the camera zooms into his forehead and the set changes from his wardrobe to him dancing with the red jacket on him. He will be dancing in front of a crowd, and then the set changes back to his face. This shows that the dancing that just happened was in his head and it is what encouraged him to make the decision to stay at home.

Following his decision to stay at home, his receives text messages from friends telling him about what he could be missing out on. However he is happy to miss out on these things as he just wants to have a night in to himself and not always have to go somewhere because other people are. He responds to the texts saying he is not up to it.

The dance scene is going to be similar to the Tom Cruise dance scene in Risky Business as I will be making reference to it, even showing my character watching it on the internet before dancing.

My character will be wearing the red jacket that he had imagined himself wearing before while singing along to the lyrics of be free. The song and video go well as my character is being free by himself whereas he would not have been if he went out.

My video ends with the character doing a epic pose his dancing. He then goes back to his normal activities like using the internet. He watches a new video and imagines himself dancing like the video. The camera then does another close-up on his face and shows him happy about the thought of dancing again.

New song choice

http://www.unsignedbandweb.com/DanceMusic-2.html
This is the song I chose from unsignedbandsweb.com. The name of the song is Be free and the artist Morano. To use this I first needed to ask for the artist's permission to use the song for my music video.

This is a print screen of the email as proof that I have sent this email asking for his permission.

Research into similar products

This is the film risky business business staring Tom Cruise. In this scene of the video Tom Cruise is enjoying some time to himself and dancing to some loud music. In my video my character very much does the same.

This is a good video to research into because of the casualness of his clothing. Just a shirt on over his boxers really does say something about what it is he is planning and that is he doesn't really want to do anything else.

The camera angle throughout most of this is a central frame. This is good for the scene as it allows the surrounding area to be shown and works in Tom Cruise's favour because all the surrounding area is, is part of his house. It shows nothing different from what you would expect from a house. Staircases, dining table fireplace e.t.c. The audience watching this will be able to relate to this because plenty of people have danced at home to music when they were alone.

In my video, I want to use this kind of sequence to make my dance scene for normal while being interesting for an audience. During the scene I will make reference to this video with specific dance moves for my character to perform that was done in the original scene while maybe even showing my character watching this scene.

Ancillary Product research: Magazine advertisements

This is the Plan B album "The Defamation Of Strickland Banks". The black and white picture of him in his suit is in keeping with the overall genre of the album as an soulful jazzy sound to it. The main font of the artist name and album title are written in bold font to highlight the importance of this to the advert.

At the bottom left-hand corner of  is the album cover, this is so people will know what it will look like before they buy it and the artist wears the same outfit in the album cover as in the magazine advertisement.