Original Magazine advert

Digipak mock up

The brown part of the tray of the digipak is there to match the colour of the pillow whist the dark red part of the tray matches the bed sheet. The content of the tray is just reviews because I felt for the mock up I should not go into such detailed things as booklets, or a collection of photos e.t.c

Again the brown matches the colour of the pillow. The content of the track list is at the side on the back because I am keeping a theme of writing being on the side from the front to the back. Also I have a theme of the extra writing on the digipak (everything else but the title) to be in silver as well. This is because it stands out with the brown and dark red but doesn't take away attention from the bright and bold yellow on the font of the title "Happy Lazy Days".

                             

The red on the inlay is part of  theme of red to match the bed sheet. The yellow on the title is to create a happy feel as well as to make the title stand out well.

Research into similar products: Music Videos

This is the Basshunter track "Now your'e gone". 

This track is similar to mine not because of the full  plot of the video, however there are parts to the video that are similar. It is more because of the type of song. The genre of song is similar to mine because like mine, it has a European sound to it and there aren't very many words. 

The lyrics to the song are the chorus song through in an anthemic way with the rest of the track being the dance instrumental similar to my song "Be Free" where the lyrics are also only the chorus.

There are parts of the plot which share the similar theme to my video. The characters in the video(Especially the girl) are trying to get back on their feet after a break-up in their relationship and because of this, they've both decided to be free for the night and let go of all the stress of their relationship.

The choice of colour for the costumes are very showy and bright. Bright colours are in a way a symbol of freedom as in wearing whatever shiny and colourful outfit you want instead of the same depressing grey or black for the entire outfit.

Research into similar products: Music Videos

This is the Basshunter track "All I ever wanted" The song much like the "Now your'e gone" is similar to mine because of the track more so than the video. The track consists of the chorus being song in an anthemic way with most of the track consisting of lyrics. Much like mine.

The song has a European dance floor sound and it is one that is a club dance classic. My song also has a European club dance sound to it as well.

Throughout most of this video, particularly at the very start, the narrative of the on screen story is directly linked with the lyrics being sung. For example, we see a girl looking at and holding pictures of her ex boyfriend, whilst the lyrics at that moment are “pictures on the wall”. This clearly reinforces what the lyrics are trying to say, and the negative emotions that they are portraying. Within this narrative, there is no lip syncing to the music, meaning the story relies on the sound of the beat and lyrics along with the acting along. 

The editing of this music video is linked as well with the beat of the music, generally, as the beat speeds up, as does the speed of the editing. So in this case, it begins slow, speeds up, slows down again, speeds up for the club scene, and then slows does to a fade for the ending.

There are a lot of close up shots of girls holding each other and dancing, highlighting their youngish age, but also the role of women in a lot of these ‘dance’ music videos. At this stage, where they are dancing together, they are not adding anything to the storyline, they seem to be used for their attractiveness, which seems to be the norm in a lot of dance videos.

This video is a good similar product because it is the same genre as my song and I like how the editing links with the instrumental. For my music video I will want to use this as inspiration, for example if a section of it is louder, then I will use shots that have more aggressive dancing than others.

Research into similar products

This is the video of the Lady Gaga song Just dance from her album The Fame. The song is about dancing and being free due to being intoxicated at a club. 

This is at first different to my idea of a video because in my video my character is choosing not to go to a club. However the lyrics of "Just dance, gonna be okay" still show an idea of being free. Also is the part of the video where the scenes show various people kissing, and then it goes to Lady Gaga turning down someone so she can carry on dancing. This fits in to my video idea of not doing what other people are doing.

In the video she is wearing a bright coloured top to bring attention to herself. In my video my character will be wearing a bright red and white jacket which looks good on while dancing in a modern urban style.

Most of the shots in this video ware central frame shots. This is used as it not only shows the characters in the video dancing using the objects around them.

My new Storyboards

Research into similar products

This is the David Guetta song featuring Usher called Without You. This is similar to my song because it is of a similar Pop-Dance genre. It is also similar in that the lyrics are very limited to a few lines and a repitition of "Without You".

The video shows Usher on his own singing during the bits of the song that are low in volume and match the lyrics of "I will never be the same withouth you". He sings this during the quieter parts of the song to show he is emotionally hurt from a break up.

During the choruses he is performing in front of a large, partying crowd. The beat is louder and more instrumentals are added in to the chorus. The partying croud and heavy atmosphere help to showcase the difference from Usher's sadness to him going all out partying with the croud.